With a store variety point system shoppers can earn more point for shopping from different stores. Also putting a maximum limit per store can increase the number of stores shopped at while decreasing the point difference in rankings.
COLLECTING VALUABLE AND DEEPER DATA FOR SHOPPER BEHAVIOUR
Shoppers can be rewarded for answering surveys. These surveys can be used to gather psychographic data.
INCREASE NEW MEMBER ACQUISITION RATE
Daily instant rewarding mechanisms motivate more people to join campaigns